Beyoncé- 'The New Face of H&M'

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Bey. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Who rule the world? Queen Bey does.
It's Beyoncé as Mrs. Carter in H&M ad. 
The singer this time has set on H&M's affordable summer fashion. 
Here she is photographed in the Bahamas, showing off her bootylicious super toned body in H&M swimwear.
The clothing will be available beginning May in H&M stores worldwide and online and 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid.

How about a Solange for H&M collection in the near future too? :-)

Photos: Refinery 29, H&M 


  1. Love Beyonce, can't wait to check this out!



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